Emergency Relief Support (early phase)[Closed]

Since March 14th 2011, ETIC. has engaged in a joint project with local NPOs and intermediaries from Miyagi, Kansai, and Tokyo, named Tsuna-pro, as one of the founding partners.

1. Tsuna-pro: A Joint Emergency Relief Project

The project Tsuna-pro advocates a system sensitive to special needs of the vulnerable minorities in evacuation centers, such as the mentally ill, elderly, infants, and pregnant women. This project is based on the lessons from the Great Hanshin Earthquake of 1995, during which hundreds of the disaster victims died in the prolonged life as evacuees.

Working with the mission “protect the vulnerable as they face the potential harm of evacuation centers,” 378 assessment volunteers made a total of 965 visits to 443 shelter locations in Miyagi from 3/29-5/1.

From 3/17 to 5/1, ETIC. sent 15 entrepreneurs and professionals from the Tokyo area to support Tsuna-pro, and for instance, some of them filled the roles of the general director of Sendai HQ and other local officials. The Disaster Recovery Leadership Development Fund contributed approximately 4,073,000 yen to Tsuna-pro for their activities.

Since May, as the flow of evacuees moves towards temporary housing, community-based activities have taken on a more important role. Tsuna-pro continues to assess needs and pair them with the appropriate professionals in areas such as Kesennuma, Minami Sanriku-cho, and Ishinomaki.

2. Support for a recovery project leader

ETIC supported a Sendai-based entrepreneur who had engaged in relief efforts immediately after the earthquake.

The day after the earthquake, the ground situation was chaotic, with a severe food shortage in place. Masayuki Shimada (age 28), Representative Director of Familiar, claimed a leadership role with his creation of a soup kitchen. In the aftermath, one had to push through the rubble for a meal to eat. No less than 20,000 meals were served to evacuees by the end of March.

In response to his report of severe lack of basic supplies and food, ETIC. arranged food delivery to the area, calling for help from our colleagues over the nation. Our partner, Winroader Inc., also gave all the transportation support. 

Shimada was also in charge of storage management in Sendai. Appraising his autonomous full commitment, the Disaster Recovery Leadership Development Fund provided 3 million yen for his activities and leadership.

Then Shimada decided to involve himself in the launch of the Roku Project in Natori, as one of the founders. The idea of this project is centered upon a model farm for the revitalization of Tohoku’s primary industries: fishing, agriculture, and forestry.

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